What is a professional brand? Have you developed one? Regardless of where you are in the career transition process, your brand serves several important functions – all of which create the marketing information necessary for the brand called Y-O-U. How can you best represent your own unique brand to potential employers, and to people you meet through networking, at informational meetings, and via your LinkedIn profile? This interactive, hands-on workshop provides the essential tools to build your brand. In addition, you will develop strategies to differentiate yourself from the competition!

Workshop Goals:

• Understand the importance of articulating your Brand during job search
• Learn what to include in your Brand Statement
• Begin to develop your professional Brand
• Identify the uses and applications of your Brand

What We Will Cover:

• The definition of a Brand
• Uncovering your unique career identity
• Begin the Brand development process
• The 7 key ingredients to building a Brand
• How to professionally present your Brand to others

Materials Needed:
Please bring a copy of your résumé.

Workshop Length:
3½  hours.  Please plan to arrive 15 minutes early.

Who Should Attend:
Individuals in career transition, conducting a job search, or those considering changing careers.

Cost to Attend:
Free for Program participants and $15 for guests.

Dress:
Business casual

Where:
TampaBay-Job-Links
Jack Roth Center for Career Development
4100 West Kennedy Blvd. Suite 206
Tampa, FL 33609

Registration Required:
Email nikki@tbjl.org, or call (813) 344-0200.