What is a professional brand? Have you developed one? Regardless of where you are in the career transition process, your brand serves several important functions – all of which create the marketing information necessary for the brand called Y-O-U. How can you best present your own unique brand to potential employers, and to people you meet through networking, at informational meetings, and via your LinkedIn profile? This interactive, hands-on workshop provides the essential tools needed to build and communicate your brand. In addition, you will develop strategies to differentiate yourself from the competition!