A Mediterranean port city,
"Despite intensive development," stresses Mayor Zvi Zilker, "we have made every effort to build an attractive city which offers residents a high quality of life." Indeed, its broad boulevards, spacious and aesthetic public areas and facilities have not only attracted new immigrants but many young couples from Greater Tel Aviv, drawn by the city's less expensive housing. Moreover, employment opportunities are not lacking: the city is home to major companies in the electronics, biotechnology, pharmaceuticals, chemicals, plastics, metals, paper, wood and furniture sectors.
New industrial zones and high-tech parks are planned. In contrast to its pace of development,
"In the next phase of development we intend tapping our tourist potential," explains Mayor Zilker. "With our sea-front promenade, historical sites and natural reserves, we can become a premiere tourist location."